Amazon image and video optimization isn't just about how you put your pictures and videos on your listing. It's also about building and establishing your brand, and in this episode we discover techniques on how to do just that. With the right assets, you can show potential customers what makes your product unique. When you take the time to ensure that your pictures are high-quality and consistent with your brand identity, you're creating a stronger overall presence on Amazon. This can help you attract more customers, build customer loyalty, and eventually make more sales. Let's tune in!