SIGCE007 - Amazon DSP - Demand-Side Platform

The world of digital advertising has changed dramatically in the last few years. With new innovations popping up every day, it's important for marketers and sellers alike to stay on top of the trends in order to leverage opportunities created by these changes. In today's episode, we're going to take a step back and look at the bigger picture of Amazon DSP. George Meressa, Director of Clear Ads, DSP Expert, will talk about how you can target your ads through this platform in order for them not only reach an audience but also be relevant which means more sales!