The Signal Code Unlocked, Signalytics Podcast

Learn how to leverage social signals

About the show

How massive Amazon sellers use data and social analytics to get to the next level.

The Signal Code Unlocked, Signalytics Podcast on social media

Episodes

  • SIGCE009 - How to use Amazon PPC and DSP Side-by-Side!

    September 22nd, 2022  |  49 mins 12 secs

    Amazon Pay-Per-Click (PPC) and Demand-Side Platforms (DSP) are two of the most popular advertising platforms for ecommerce businesses. Both platforms offer a unique set of features and benefits, which can make it difficult to decide which one to use. They both have their pros and cons, but if you know the right techniques, they can be used together to create a very powerful marketing campaign. In this episode, we have Matt Altman to unveil the strategies on how to leverage both Amazon PPC & DSP to develop a well-rounded advertising strategy that will help you achieve your business goals.

  • SIGCE010 - How to LEVEL UP your Keywords Optimization Systems

    September 21st, 2022  |  54 mins 11 secs
  • SIGCE007 - Amazon DSP - Demand-Side Platform

    September 19th, 2022  |  1 hr 3 mins

    The world of digital advertising has changed dramatically in the last few years. With new innovations popping up every day, it's important for marketers and sellers alike to stay on top of the trends in order to leverage opportunities created by these changes. In today's episode, we're going to take a step back and look at the bigger picture of Amazon DSP. George Meressa, Director of Clear Ads, DSP Expert, will talk about how you can target your ads through this platform in order for them not only reach an audience but also be relevant which means more sales!

  • SIGCE006 - Maldives Honeymoon Launch Strategy!

    September 15th, 2022  |  52 mins 39 secs

    The honeymoon period for a new product on Amazon is traditionally considered to be the days following its release. This means that there's an opportunity - though not guaranteed - to have more sales and visibility with your products during this time if you know the strategies and you're willing work hard enough. Luckily, in this episode, we have Bradley Sutton to introduce a cutting-edge Amazon launch strategy, named "Maldives Honeymoon", that made launching a product onto this marketplace much easier and smoother than ever before!

  • SIGCE005 - How to Identify if PPC is Cannibalising Organic Sales! (Case Study)

    September 13th, 2022  |  56 mins 45 secs

    Pay-per-click advertising is a great way to drive traffic to your website, but it can also have a downside. If not used carefully, PPC can cannibalize your organic traffic, resulting in higher costs and lower sales. To avoid this, it's important to understand how PPC works and how it can impact your organic traffic. In this episode, we have Liran Hirschkorn, to present case studies that show how paid advertising may negatively affect profit margins if left unchecked, and tips to prevent this. By taking these steps, you can ensure that your PPC campaigns are complementary to your organic SEO efforts instead of cannibalizing them.

  • SIGCE004 - Make the Best out of TIKTOK MARKETING

    September 11th, 2022  |  55 mins 9 secs

    With over 800 million monthly active users, TikTok has quickly become one of the most popular social media platforms. For businesses, this presents a unique opportunity to reach a large and engaged audience. However, marketing on TikTok is not without its challenges. The platform is known for its creative content, so businesses need to be strategic about how they stand out from the crowd. In this episode, we have Lazar Zepinic, founder and CEO of Sellers Alley, to present strategies on how you can maximize your chances of success with TikTok marketing. With a little creativity and effort, you can reach a whole new audience and grow your business.

  • SIGCE008 - NFTs with E-Commerce Element!

    September 11th, 2022  |  25 mins 26 secs

    The growth of non-fungible tokens (NFTs) has been one of the most exciting developments in the world of blockchain technology. NFTs have the potential to revolutionize the way we interact with digital content, and many online retailers are already beginning to explore ways to integrate them into their offerings. When it comes to implementing NFTs into an ecommerce business, there are a few different approaches that can be taken. Fortunately, in today's episode, we have Anthony Lee to talk about the strategies and benefits of integrating and implementing NFTs to your e-commerce business.

  • SIGCE003 - External Traffic - What you can do OUTSIDE of PPC!

    September 8th, 2022  |  1 hr 10 mins

    If you're like most Amazon sellers, you're always looking for new ways to drive traffic to your listings. And while paid ads are a great way to get your products in front of potential customers, there are a number of other things you can do to bring traffic to your Amazon store. In this episode, we have Norman Farrar AKA The Beard Guy, to show how to level the playing field and what are the prerequisites in driving external traffic. With a little effort, you can soon see a significant increase in the amount of external traffic coming to your site. Don’t rely solely on PPC – explore other options and see what works best for you.

  • SIGCE001 - Amazon Product Research in 2022 with Kevin King

    July 18th, 2022  |  55 mins 36 secs

    Amazon is always evolving. What tools and processes that worked last year may not work this year, and what works today may not work tomorrow. That's why it's important to stay on top of the latest trends and best practices. In this episode, Kevin King, an Amazon expert, will share his insights on the future of Amazon product research. He'll discuss the latest tools and strategies that sellers can use to succeed on Amazon.

  • SIGCE002 - The Better Way of doing AMAZON PPC

    July 14th, 2022  |  56 mins 7 secs

    With all the information that's out there about how to run a successful Amazon PPC campaign, it can be difficult knowing what really works. In this episode, we have Destaney Wishon, Co-Founder and CEO of BetterAMS, expert on Amazon Ads, to talk about the best way to handle PPC and Amazon ads. We're going over some of those key aspects and providing you with our best tips for creating an unbeatable advertising strategy so your business will always stay ahead in its competition!

  • SIGC005 - Amazon PPC (Specially on Low Price Items)

    July 11th, 2022  |  46 mins 19 secs

    Amazon PPC is a difficult task that requires a lot of time, energy and knowledge. One of the most difficult aspects is knowing how to set up your campaigns correctly from the start. The foundations for a successful campaign are key, and if you don't have them in place, you'll likely see little to no results. In this episode, we discover the best PPC practices and what it takes to create a winning campaign. If you're utilizing the best PPC practices, your business will surely stay ahead of the competition and be one step closer to success.

  • SIGC004 - Image and Video Optimization for Amazon

    July 7th, 2022  |  38 mins 23 secs

    Amazon image and video optimization isn't just about how you put your pictures and videos on your listing. It's also about building and establishing your brand, and in this episode we discover techniques on how to do just that. With the right assets, you can show potential customers what makes your product unique. When you take the time to ensure that your pictures are high-quality and consistent with your brand identity, you're creating a stronger overall presence on Amazon. This can help you attract more customers, build customer loyalty, and eventually make more sales. Let's tune in!

  • SIGC003 - SEO and Copywriting for Amazon

    July 4th, 2022  |  52 mins 5 secs

    Any seller on Amazon knows that listing optimization is key to success on the platform. Without a well-optimized listing, it can be difficult for customers to find your products, and even if they do find your listing, it may not be effective in converting them into customers. In this episode, we discover the key elements of SEO and copyrighting for Amazon to ensure that your listing is optimized for maximum visibility and sales. Let's tune in!

  • SIGC002 - Sourcing and Supply Chain Management

    June 30th, 2022  |  26 mins 9 secs

    In today's e-commerce landscape, sourcing & supply chain management is more important than ever. Sellers need to be very strategic and carefully consider their options in terms of cost, quality, and lead time, and they need to have a clear plan for managing inventory and fulfillment. In this episode, we discover tactics and insights sellers can leverage so that they can have the best value for their money and their customers are always able to get the products they need. Let's tune in!

  • SIGC001 - Product Selection and Evaluation

    June 27th, 2022  |  43 mins 34 secs

    The Amazon marketplace is a gold mine for those who want to make it big in the e-commerce world. But if you're not careful, it can be the source of many costly errors and no success. Selecting and evaluating products on Amazon can be difficult, but today we're going over the key points that are most relevant for seasoned sellers. We'll talk about what you should consider when selecting a product to sell as well as misconceptions in this space. Secrets are about to be unlocked, so tune in now!